24周年

财税实务 高薪就业 学历教育
APP下载
APP下载新用户扫码下载
立享专属优惠

安卓版本:8.7.50 苹果版本:8.7.50

开发者:北京正保会计科技有限公司

应用涉及权限:查看权限>

APP隐私政策:查看政策>

HD版本上线:点击下载>

ACCA支持活动 | 中欧Global EMBA大师课

来源: ACCA官网 编辑:微微 2023/05/15 20:35:30 字体:

中欧Global EMBA大师课

活动介绍

Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, including AI-enabled chatbots and personalised recommendation systems, AI-powered dynamic pricing, marketing automations, and ChatGPT-powered advertising, content marketing and product design. With AI increasingly being deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How do consumers respond to AI applications when they interact with AI machines? How should marketers collaborate with AI?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing, including ChatGPT-powered marketing. Prof. Wang will also examine recent research findings regarding:

1. The benefits/challenges of AI applications in marketing

2. The relationship between humans and AI and the future of AI in marketing

活动时间:2023-05-23 19:00 ~ 2023-05-23 20:50

报名起止:2023-05-09 ~ 2023-05-21

活动地址:深圳四季酒店

活动分类:沙龙

活动咨询:020 8755 8112

主办方:ACCA广州


Event details

Date: May 23, 2023
Time: 19:00-20:50
Venue: Four Seasons Hotel Shenzhen, 138 Fuhua No. 3 Road, Futian District, Shenzhen (深圳四季酒店,深圳市福田区福华三路138号)
Language: English

Agenda

6:15pm-7:00pm 

Registration & networking

7:00pm-7:15pm 

Introduction to the CEIBS Global EMBA programme by Alex Chen, Recruiting Manager

7:15pm-8:05pm 

Lecture on From Chatbots to ChatGPT: How AI and Humans are Reshaping Marketing by Prof. Wang Qi

8:05pm-8:50pm 

Panel discussion with Global EMBA alumni

8:50pm-onward 

Networking

Speakers

ACCA支持活动中欧Global EMBA大师课

ACCA支持活动中欧Global EMBA大师课1

●正保会计网校在ACCA培训方面积累了丰富的经验,可以帮助考生抓住重点,节约备考时间,少走弯路。

点击了解特许注册会计师ACCA招生方案>>

●不了解ACCA的考试内容、报考动态?网校为大家准备了特许注册会计师ACCA报考指南。

点击查看特许注册会计师ACCA报考指南>>

●更多学习ACCA备考学习资料,尽在正保会计网校。

点击进入特许注册会计师ACCA资料专区>>

免费试听

  • Jessie《FR 财务报告》

    Jessie主讲:《FR 财务报告》免费听

  • 张宏远《MA 管理会计》

    张宏远主讲:《MA 管理会计》免费听

  • 何 文《SBL 战略商业领袖》

    何 文主讲:《SBL 战略商业领袖》免费听

限时免费资料

  • 近10年A考汇总

    历年样卷

  • 最新官方考试大纲

    考试大纲

  • 各科目专业词汇表

    词汇表

  • ACCA考试报考指南

    报考指南

  • ACCA考官文章分享

    考官文章

  • 往年考前串讲直播

    思维导图

回到顶部
折叠
网站地图

Copyright © 2000 - www.chinaacc.com All Rights Reserved. 北京正保会计科技有限公司 版权所有

京B2-20200959 京ICP备20012371号-7 出版物经营许可证 京公网安备 11010802044457号