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Company Plans（公司规划）
Short-Term Planning
Planning strategy for the coming twelve month period.
Long-Term Planning
Planning strategy for the next three to five years.
Strategy
An action plan for achieving goals.
Top-Down
Decision making and command organization that originates from the highest rank and is then delegated to those levels below.
Projection
Estimate of future performance using currently-available data.
Implementation
The act of carrying out a strategy by communicating goals through the chain of command.
Focus Group
A small group selected from a wider population to find out how they feel about a company's current products and strategy.
Year-Over-Year
Measure of performance compared to the same period in the previous year （e.g.，year over year sales）。
短期规划
未来12个月的规划策略。
长期规划
未来3到5年的规划策略。
策略
完成目标的行动纲领。
自上而下
从公司最高层逐步往下的决策和命令结构。
预测
使用当前数据预测未来趋势。
实施
通过命令链传达目标，实施策略。
焦点组
选自较大范围的一个小规模组，确定他们对公司目前产品和策略的看法。
年同期
比较上一年同期的业绩（如：年同期销售）。
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