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一份好的商业计划书能帮助创业者对自己所创立的企业、所面对的市场以及潜在的风险等做出清晰的分析和判断。今天我们就来学习一下商业计划书的概述如何写。
整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。
概述应包括的基本内容有:
企业的宗旨,例如:
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介绍,例如:
For many years people have…
The condition of the industry today is such that…
产品或服务及市场竞争情况,例如:
We have just completed the development of S30 a novel and proprietary construction tool compared to competitive products, our S30 can…
企业目标,例如:
Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…
管理团队和管理组织,例如:
Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…
市场策略,例如:
The fundamental thrust of our marketing strategy consists of…
财务状况和计划,例如:
In 5 years we will have… and our investors will be able to…
结论,例如:
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…
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